Market Research in Practice PDF
By:Paul N Hague,Nicholas Hague,Carol-Ann Morgan
Published on 2004-03-03 by Kogan Page Publishers
This practical guide to the basics of market research takes a clear, concise step-by-step approach. It describes and explains the various tools and techniques available to market researchers. Comparative examples and real-life international case studies help make the basics of market research straightforward and accessible. Market Research in Practice assumes no previous knowledge of the subject and offers guidance for the reader who is either studying or completely new to market research. The book also outlines data protection legislation and details the professional ethics incorporated in the MRS Code of Conduct. Contents include: the role of market research market research design desk research focus groups and in-depth interviews sampling questionnaire design interviewing self-completion questionnaires and e-surveys data analysis report findings Part of the new Market Research in Practice series and published in association with the Market Research Society, Market Research in Practice is an invaluable guide for students, researchers, marketers and users of market research.
This Book was ranked at 17 by Google Books for keyword Research.
Book ID of Market Research in Practice's Books is 4zymqpgmqHMC, Book which was written byPaul N Hague,Nicholas Hague,Carol-Ann Morganhave ETAG "ne9Ds8Zdujc"
Book which was published by Kogan Page Publishers since 2004-03-03 have ISBNs, ISBN 13 Code is 9780749445942 and ISBN 10 Code is 0749445947
Reading Mode in Text Status is false and Reading Mode in Image Status is true
Book which have "272 Pages" is Printed at BOOK under CategoryBusiness and Economics
Book was written in en
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